On August 13, 2024, EURASIA visited the factory and farms of MLEKOVITA, a leading dairy group, to discuss about cooperation and future plans. During the meeting with the Chairman of MLEKOVITA, discussions centered around the collaboration efforts and the company’s development strategies in Vietnam. MLEKOVITA’s leadership emphasized that Vietnam is a key market in Southeast Asia for the brand.
The President expressed a strong desire for EURASIA to continue partnering with MLEKOVITA to further expand the market and introduce new products in Vietnam.
*Photo: EURASIA company representatives with MLEKOVITA President.*
MLEKOVITA – A LEADING DAIRY BRAND IN EUROPE
MLEKOVITA is the largest dairy group in Central and Eastern Europe, known for providing the highest quality fresh dairy products, which are popular in numerous countries worldwide. Renowned for its dairy farming in Poland, MLEKOVITA ensures that consumers receive the highest quality products from Europe, a market known for its rigorous quality standards. The company’s products are exported to over 167 countries.
*Photo: EURASIA representatives with a dairy farm owner
MLEKOVITA’s fresh milk is derived entirely from 100% fresh cow’s milk with a fat content of 3.5%. As it is primarily consumed in the European market, the milk contains no added sugar. MLEKOVITA’s fresh milk is rich in nutrients such as vitamin A, fat, potassium, and calcium, comparable to whole milk.
While global agriculture has advanced significantly with the adoption of technology and science, natural factors continue to have a substantial impact on the quality of dairy. The more natural the process, the better the milk quality. Currently, some of MLEKOVITA’s farms still practice free-range grazing during the summer months when the weather is cool. Each cow enjoys ample space to move around freely, avoiding the stress often experienced by confined cows. This natural grazing allows the cows to consume natural grass, producing milk that is highly nutritious and beneficial for consumers’ health. Free-range grazing also ensures humane treatment, contributing to the cows’ comfort and well-being. Additionally, the natural grazing process allows the cows to bask in the sun, boosting their immunity.
*Photo: Free-range cows grazing on Polish grasslands in the summer.*
In addition to its farms, MLEKOVITA’s advanced processing machinery and professional packaging processes are crucial to the brand’s product quality. With a closed-loop, sterilized production system, MLEKOVITA’s dairy plants meet the strictest industry standards. The production capacity of each plant is maximized to meet market demand.
*Photo: Factory tour and Mozzarella production process at MLEKOVITA.*
**VIETNAM: A KEY MARKET IN SOUTHEAST ASIA**
Vietnam, with its young population of 99.5 million people (as of 2024), represents a highly potential market for dairy products. As physical and mental development for children becomes a priority, Vietnamese people are increasingly incorporating dairy into their daily diets.
According to a 2024 report by Maybank IBG Research, Vietnam’s dairy industry is expected to recover with positive growth in production volume, driven by economic recovery, which enhances consumer readiness and spending on dairy products. Improved incomes and living conditions also allow consumers to invest in higher-quality dairy products.
Vietnam’s dairy industry is highly competitive, with around 200 companies in the market. Domestic firms dominate the market, accounting for 75% of the share, while foreign companies hold about 25%.
MLEKOVITA was the first Polish dairy brand to enter Vietnam about 10 years ago. Today, MLEKOVITA’s dairy products are widely available in Vietnam, found on supermarket shelves and in retail chains. This widespread availability reflects the trust and high regard consumers have for MLEKOVITA’s products. The market segment that MLEKOVITA targets in Vietnam continues to expand with the introduction of more high-quality products.
*Photo: Mlekovita cheese and mozzarella products*